To you maybe, but that's not the intention. We could go all in with 'we've got the 4 best club sides in the world and we're ready for the Aussies', and then lose on a fine margin, half the squad go down with a bug, or they don't even bother running RLWC or the Ashes, deciding instead to take various NRL or Pacific fixtures in a circus somewhere lucrative.
And in the meantime, every SL club below that 4 club league has sacrificed it's beat players into the project, nobody wants TV rights, the fans are disillusioned because they don't get to see the stars come to their ground anymore.
You get the idea.