I think the Cricket comparisons are really poor. If I'm a Cricket fan in Wigan of course I'll follow Lancashire as its the cricket team that represents me and is the professional tier of competition. If I want to watch Cricket at the best domestic level it's Lancashire.
In RL its far from the same. The equivalent of Lancashire for me is Wigan, we are not a profesional game based on counties or provinces. It's a club game. A Lancashire v Yorkshire game is just another match that is a worse standard than Wigan v various SL teams and will be far worse than dozens of SL games. Sure I'll watch it on TV, as I will pretty much watch any RL, but there is absolutely nothing about that game that would make me bothered about watching it live.